Understanding the CPO-EMP Relationship on Hubject
The Hubject Brokering System (HBS) connects CPOs (who provide charging infrastructure) with EMPs (who enable their customers to access charging stations).
As a CPO, you create service offers that EMPs can subscribe to, establishing the contractual relationship needed for their customers to use your charging points.
Hubject supports two types of offers: the mandatory "OfferToAll" visible to all EMPs, and customized "Bilateral offers" directed at specific EMPs.
Key Factors That Increase EMP Subscriptions
1. Competitive Pricing Strategies
Pricing is perhaps the most critical factor influencing EMP subscription decisions. Hubject provides four pricing models with varying levels of flexibility:
Standard Pricing: One flat price for all stations (per hour, per minute, or per kWh).
Product Pricing: Multiple pricing products for different station types or sub-CPOs.
Next Generation Pricing (NGP): Greater flexibility with features like Evse Networks and groupings, weekly scheduling (highly recommended by Hubject).
Flexible/Dynamic Pricing: Complex price structures including time-based, charging facility-based, and EVSE-based pricing.
To maximize EMP appeal through pricing:
- Implement Next Generation Pricing when possible, as it provides transparency and flexibility that EMPs value.
- Offer peak vs. off-peak pricing options to distribute charging demand and provide competitive rates during low-demand periods.
- Consider flat rate option to appeal to different EMP business models.
- For bilateral offers, consider volume discounts for EMPs with large customer bases.
- Regularly benchmark your prices against competitors.
2. CPO Score and Performance Metrics
Hubject evaluates CPO performance through scoring systems that EMPs can view when considering offers:
EVSE Data Score: Measures the correctness and completeness of your charging point data.
Authorization Score: Reflects the reliability of your authorization process.
These scores matter because:
- EMPs use them to assess the quality and reliability of your service.
- Higher scores indicate better user experiences for their customers.
- EMPs can view your performance metrics in the CPO Finder when examining offers.
- To improve your scores, please go through the below article regarding Evse Score.
3. Direct Communication with EMPs
Even the best offer won't be accepted if EMPs aren't aware of it:
For bilateral offers, We explicitly recommends reaching out to the EMP directly to negotiate. Direct communication is essential-particularly for customized offers.
Effective communication strategies include:
- Proactively contact potential EMP partners to discuss your offers.
- Ensure your OfferToAll is complete and attractive, as it's your showcase to all EMPs.
- Use clear, descriptive names for your offers that highlight your unique value proposition.
4. Optimizing Invoicing and Financial Operations with Hubject Financial Services.
The efficiency and transparency of financial transactions represent a critical yet often overlooked factor in EMP subscription decisions. As the eMobility industry processes billions of charging sessions annually, CPOs that implement robust invoicing solutions gain a competitive advantage by reducing administrative burdens and building trust with EMP partners. Hubject Financial Services (HFS) emerges as a pivotal tool in this domain, offering an automated, cross-border solution that addresses key pain points in financial operations.
Write us at support@hubject.com to know more about Hubject Financial Services. (https://hubject-fs.com/)
5. AC vs. DC Charging Options
The type of charging technology you offer plays a crucial role in attracting EMPs:
AC Charging: Slower (up to 22kW), relies on the vehicle's onboard converter, typically takes hours.
DC Fast Charging: Faster (22kW+), delivers poxwer directly to the battery, reducing charging time to minutes instead of hours.
Recommendations for charging technology:
- Invest in DC fast charging infrastructure at key locations when possible.
- If focusing on AC charging, position it for longer-stay locations (workplaces, shopping centers).
- Offer a blend of both technologies to provide the best overall user experience.
- Clearly communicate your charging speeds in your offer descriptions.
6. Charging Point Quantity and Coverage
The size and distribution of your charging network significantly impact your attractiveness to EMPs:
EMPs want to offer their customers access to extensive charging networks to provide greater value. They specifically look for CPOs with substantial networks. Geographic coverage is especially valuable for EMPs serving customers who travel frequently
To optimize your charging network appeal:
- Expand strategically in high-traffic and underserved areas
- Highlight strategic locations of your charging points, even with a smaller network
- Focus on quality alongside quantity by ensuring high uptime and reliability
7. Upgrade to right service level.
Business and Enterprise Tier:
Charge Point Operators (CPOs) should upgrade to Hubject’s Business or Enterprise tiers to access 99.5–99.85% platform uptime guarantees, dedicated technical support, a Service Delivery Manager, and accelerated incident resolution via guaranteed SLAs. These tiers also provide quarterly KPI reports, API access for contract automation, and personalized collaboration with Hubject specialists to optimize operational efficiency. To explore tier upgrades tailored to your needs, contact your Hubject account manager for a seamless transition.